The Arthur O. Eve Higher Education Opportunity Program (HEOP) is specifically designed to serve students of diverse racial, ethnic, and cultural backgrounds. The program is especially attractive for those students who, because of their economic and educational backgrounds, may not have considered attending the University.

HEOP and its activities are supported, in whole or in part, by the New York State Education Department. Since 1969, the University of Rochester's HEOP office has provided eligible students with a strong support network that includes academic advising, personal counseling, and substantial financial assistance.